identity

logo, stationery

Architect Studio Identity

The logo mark is inspired by the process of bringing pencil to paper. The mark highlights the drawing process while simultaneously creating a monogram.

The identity relies on the use of dynamic lines and active white space, as it utilizes an interchangeable color scheme based on construction materials, and an adaptable logo providing flexibility.

Skills

Art direction, design, prepress, color theory, typography

Madden Architecture logo, identity design

Logo

Stationery design, business cards

Business Cards

Stationery design, letterheads

Letterhead

Stationery design, postcards

Postcard

Photography Studio Logo

Taking inspiration from the underlaying femininity of Art Noveau, the logo celebrates womanhood and its power. Boudoir photography, due to its sensitive nature, is often misunderstood, so it was important to highlight a woman's independence and boldness. The use of thick strokes and geometric tendencies reflect this strength, which, in turn, contrast the traditional color choice and decorative font.