ad campaigns

print, digital ads

in-book + digital ads

The ads highlight the digital offerings of the travel publication. The use of photography is front and center as to convey the discovery aspect of travel and all of its possibilities.

Skills

Art direction, design, storytelling, layout, hierarchy, print, prepress, B2C

Art direction, creative, for In book print ads for NYC travel publication

The print and digital ad campaign aimed to increase digital viewership of the publication’s online blog which focused on New York restaurants and attractions. The short copy and cropped images served to capture curiosity which translated to increased traffic.

Art direction, creative for national travel publication print ads

The sweepstakes ads focused on the discovery aspect of travel while maintaining legal compliance and clear instructions for entry.

program ads

Print ads showcasing the SaaS platform and its benefits for potential clients.