ad campaigns
print + digital ads
Skills
Art direction, design, storytelling, layout, hierarchy, print, prepress, digital ads, social media ads
magazine ads
Ad campaigns for monthly travel publication.
The in-book ad campaign drives online traffic to the publication’s blog by enticing readers to explore New York’s dining and iconic attractions. Strongly cropped images are used to trigger curiosity which translated to increased website traffic.
Sweepstakes ads focus on the discovery aspect of travel while maintaining legal compliance and clear instructions for entry.
program ads
Event ad showcasing the SaaS platform and its benefits for potential clients.
social media
Social media campaign for SaaS startup
Social media campaign targets user pain-points and injects them with humor by utilizing frequently used emojis and highlighting the software’s solution.