The ad reflects a sense of adventure and discovery which relates to travel while at the same time highlighting the new app; the use of the orange shape beneath the app's icon makes it stand out while activating the edge of the page.
 wheretraveler.com becomes the point of attraction with a thin outline, mimicking a search box while it overlaps a dynamic city.
 Illustrative details were added to a simple photograph in order to create a playful and layered image more reflective of a vibrant vacation. 
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